For several years, the NT.Payments team has been steadily expanding and improving its ecosystem of tech solutions, enhancing their performance and making them more valuable to our clients. We deeply value customers because retaining them is a lot harder than attracting them in the first place.
In a recent newsletter, we shared that our specialists at NT.Payments and NT.Wallet had worked hard at work developing a rewards program, allowing users to earn points for every transaction they make. These points can be redeemed for discounts on future payments.
By mid-July, this initiative came to life under the name NT.Points and we are excited to share that we have already seen positive results in the areas we targeted for improvement.
Since the launch, the average transaction size at our kiosks has increased from 18 to 23 dirhams, while daily earnings per terminal have grown by 8 cents. Overall, profits from each terminal have risen by 4.5% compared to June and by 3.5% in comparison to the first half of the year.
Our company’s turnover has also increased by 15% since the bonus system was introduced, with 4.5% of that growth directly linked to NT.Points.
Previously, we saw a 15% drop in transaction volumes compared to the same period in 2023 due to the rise of e-wallets in the UAE. However, after launching NT.Points, that decline has been reduced by 7%, now reflecting 13 million digital transactions each month.
On average, customers earn about 0.5 dirhams per transaction, with some rewards reaching up to 6 dirhams. Every day, over 3,000 bonuses are earned and more than 1.1 million people are now actively using NT.Points.
Most of the rewards come from the telecommunications sector, with over 1.7 million transactions processed. Wallet top-ups account for 354,000 transactions, entertainment content for 25,000, transport services for 4,000 and other services for 350 among the rest.
The top five most popular service providers are led by e&Money with 740,000 transactions, followed by Etisalat with 622,000, FEWA with 490,000, PayBy with 385,000 and Du with 365,000.
This new program has also boosted customer engagement in KYC verification in NT.Wallet. In just two months, we have seen a 405% increase in verified users compared to the first half of the year, with more than 1,000 successful checks now happening every month.
The recognition of NT.Wallet has also grown, with a 198% increase in app store searches, and on average, the app is downloaded 4,000 times every month.
As you can see, this initiative has been a win-win for everyone: our company has made strides in key areas, while NT.Payments and NT.Wallet customers are enjoying quality service along with cashback rewards in these challenging times.
